In the summer of 2023, I found myself on the sun-soaked Amalfi Coast, searching for a way to reconnect with my inner self. While my life seemed perfectly polished from the outside, I had lost touch with the essence of who I truly was. One morning, as the sea breeze brushed against my face, I realized that something was missing—a sense of balance and fulfillment that I couldn't ignore any longer.

I immersed myself in Italy’s rich traditions of wellness, from ancient beauty rituals to natural remedies used for centuries by the Mediterranean people. One fateful afternoon, while wandering through a local herb market in Positano, I discovered the transformative power of botanical ingredients. Lemon, rosemary, and wild rose—all revered for their skin-loving properties—became my personal gateway to renewal.

Luna Lucente was born out of that very epiphany. I spent the next few years studying Italian botanicals, partnering with local farmers, and working with experts to harness the potency of nature in skincare. By 2019, our first product emerged—an all-natural serum designed to restore radiance and vitality to the skin.

Since then, Luna Lucente has grown into a reflection of everything I cherish: nature’s purest ingredients, Italian elegance, and the belief that beauty starts from within. But even as we evolve, our commitment to nurturing the skin and spirit remains at the heart of everything we create.